Lauren Prado, Schemes, the American Dream and the Kardashians

August 2019

The Kardashians are everywhere! The millenial reincarnations of the American Dream made flesh. Constantly creating curated content for viewers/consumers to mimic. Forever in a cycle of desire via social media. Chasing image based #lifestylegoals! Are we all being scammed by glitz? Mimicry as a business strategy? Mirrortricks that trap us in capitalism? Indoctrinated into believing in digital transparency? 

Lauren Prado is an artist living and working in Portland, Oregon. Prado received her BFA from La Sierra University, Riverside, CA, in 2014 and her MFA from Pacific Northwest College of Art, Portland, OR, in 2019. The artist taught high-school art for a few years at an Ipad only school which gave her a glimpse of how millennials are truly obsessed with the internet. Prado is currently tufting rugs that are representations of popular imagery that have been screenshot from social media platforms. The rugs are a starting point for a larger conversation about #lifestylegoals, celebrity, mimicry, and desire.

@findlolo

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